Don Vultaggio founded Arizona Iced Tea in 1992 and explains why he hasn't increased the price of his products in over 30 years.
https://people.com/arizona-iced-tea-founder-keeps-can-prices-at-99-cent…
Don Vultaggio founded Arizona Iced Tea in 1992 and explains why he hasn't increased the price of his products in over 30 years.
https://people.com/arizona-iced-tea-founder-keeps-can-prices-at-99-cent…
